Report to: Search Marketing Manager

About IDM Vietnam: IDM Vietnam is a 3600 digital marketing agency offering clients Listening services (IDM Analytics), Strategic planning, Creative digital production, Social media, Pay-per-click advertising & SEO solutions. Besides, we’d like to see ourselves as beyond digital since we can see the whole marketing landscape of clients’ brands and so give them digital solutions that fit the picture.

Purpose of Role: Working in a team of Search Engine Optimization (SEO) and Pay Per Click (PPC) specialists in the day to day operations of the Natural Search & PPC department. This is a varied role in that it requires skills in all phases of PPC production. The aim of the role is to analyse, implement, develop, manage and improve existing and new campaigns.

Tasks:

General
- Involved in defining & implementing PPC advertising campaigns (Google, Yahoo, Facebook, Google Display Network, Mobile Network…) for big name, household brands
- Prepare proposals for new pitches
- Deal with clients on a daily basis in an account management capacity
- Liaise with SEM account managers daily to ensure optimized campaigns
- Educate account teams to ensure high levels of product awareness and understanding
- Monitor campaigns and optimize where necessary
- Develop the Paid Search offering, research latest trends and relay to other teams

Production
- Keyword Analysis – use of online keyword generation tools
- Creative writing and Optimisation – Paid Ad copy
- Keyword stripping and budget monitoring
- Generate weekly, monthly reports on client campaigns